Ace of Fades is an on-trend barbershop located in the trendy suburb Port Melbourne in Melbourne. The barber wanted a brand identity and website design that captured their distinct style and positioned them as the go to barber in central Melbourne. 'Old School Meets Modern' was the theme that needed to run across the website.

Whilst Ace if Fades is every bit as masculine as its counterparts, this barbershop is inclusive of their female barbers and clientele. This point of difference needed to be obvious to website visitors.

The client requested that the website feature a live blog for content marketing purposes and connectivity to social media platforms. They also wanted 'tons of photos' and to capture their culture, to make their target audience want to experience their barbershop.

I designed a look and feel that strikes a balance between the traditional and the contemporary. To create the traditional look, black and white photography and retro styled icons were used. A dark colour palette gives off a distinguished, masculine tone.

The interior design of the salon was a feature the client had overlooked. Photos of the salon was showcased across the website. Images of the barbers, cuts and tools were included to illustrate the vibe and culture. I didn't just add links to social media. I included images from their Instagram feed so visitors get an instant preview. 

I built an online booking system and easy to find contact details for clients who wanted a traditional barber drop in experience. A Google map was custom designed in line with the brand colours.