Fly to the Limit is a startup airline offering adventure flights, transport and sight seeing based in Queenstown, the scenic capital of New Zealand. Fly to the Limit offer tourists a range of scenic flights in both fixed wing and helicopters, as well as high adventure in a stunt plane, or the most peaceful flight experience possible in a glider high above the mountains. 

Fly to the Limit wanted to be seen as the go to company for tourists seeking new, unique, luxury, or thrilling experiences, such as one-off extreme adventures and peaceful scenic flights through the mountains. Fly to the Limit are not price competitive. The focus is on communicating high quality experiences rather than cheap prices, to convey value.

Imagery selected carefully to draw people in and create the captivating visual experience of the area. Quality photos to convey value.

Photos used for the different services (Grid under hero area) instead of text links, to entice users to click in to the service and find out more.

Ability for the user to book by booking the experience, the type of aircraft or the pilot.

Bright, bold colours to convey adventure and excitement, contrasted with the serene greens and blues for the peaceful experiences.

A photo gallery image slider was included to showcase the planes.